I received an excellent letter from the Mercury on Saturday morning informing me that because market conditions are tougher for agents they are going to keep their advertising rates on hold for 2009 !

My Response :  Dear Mercury Newspaper, you have banged your heads, as I have told you before traditional newspaper advertising is in serious decline, what you need to do urgently is to review your position, change the product, realise that advertising agents are your lifeline to your jobs and reduce your prices !

As you are probably aware we have ceased advertising within local papers since the start of october and guess what, our deals are not down, of course we probably run the risk of perhaps not attracting new clients but I remain convinced this is an uneccessary cost to our business.

Listen guys , trust me, we do not need newspaper advertising any more a) it is not cost effective  b) it is old fashioned c) the internet is where it is at. Do I need to say any more, think wisely about your budgets for next year.   Rich

This entry was posted on Monday, December 8th, 2008 at 7:12 pm and is filed under Grumpy old agent. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.