I am actually going to have a whinge at other agencies here - something I have not ever done before. However I am constantly amazed at the agencies that try to rip my clients via my website ( you know who you are guys ). It now seems that the penny has finally dropped and that our estate agency rivals are trying to switch to lettings as an attempt to save their businesses.
Listen, if you ring me I will even tell you how to build your own successful lettings business, but first you will need to commit ten years of your time, work your butt off, be prepared to see the big picture, even lose money on some deals, look after your client like you have no others, invest in the best staff, train them in the practices of the business, take calls at two in the morning, start at 7.30 am, believe in what you are trying to achieve, be dedicated even at your families expense, work on Sundays, make personal sacrifices, realise this is a long, long term business, be a super sales person, learn that everyone you deal with has varied expectations, get a great business partner, trust me you will need one,learn to deal with your clients expectations do not give your services away too cheaply, invest in high profile premises, build a decent website, learn about marketing, advertise wisely………………………..etc
This is just the beginning, if you can achieve some of the above you may have half a chance, if not, consider a change of career.