I am writing this piece as one of the leading local advertisers in lettings.
My feelings are that traditional newspaper advertising is old fashioned and no longer cost effective. In the lettings market we receive limited response from newspapers and the quality of enquiries are not as good as those sourced from the internet.
I have long felt that agents would not need the newspapers in the future, with the impact of the current property market that time has come sooner.
At Anthony Davies we firmly believe that having high profile offices and excellent internet media outlets is enough to bring our properties to the market.
So, we will be pulling our local newspaper adverts for lettings in the near future. I would encourage any other local agents to do the same, after all we will make a significant reduction in our advertising budgets and will all be on a level playing field anyway !
These are my thoughts, if you agree or disagree please email me at richard@anthonydavies24.co.uk to let me know what your thoughts are on this matter.
Richard